Universul Yves Rocher


Acum 2 saptamani am avut parte de una dintre cele mai autentice si frumoase experiente din acest an. Am descoperit o mare parte din universul brandului Yves Rocher, la el acasa, timp de  4 zile magice.

La Gacilly

Micul  si cochetul Gacilly, oraselul-muzeu, unde s-a  nascut  Yves Rocher in 1930, a fost primul pe lista noastra. In prima si a doua zi, cat am stat la “La Gree des Landes”, un hotel-spa eco, am respirat aer curat si mi-am reincarcat bateriile pentru cele 2 zile care ne asteptau la Paris. Cel mai mult mi-a placut cand am vizitat fabrica Yves Rocher si gradina lor botanica , Herbarium, multitudinea de plante si mirosuri, care stau la baza produselor Yves Rocher. De asemenea am descoperit cum sunt tratate si depozitate plantele.

Un alt punct de atractie in acest mic orasel este “Maison Yves Rocher”,inaugurat chiar cu cateva zile inainte sa ajungem acolo. Desi nu am am avut voie sa filmam sau sa facem fotografii pe parcusul vizitei noastre acolo, cred ca a fost un lucru pozitiv, pentru ca doar asa m-am putut concentra pentru ceea ce urma sa vedem si sa savurez intreaga experienta 3D. Timp de 30 de minute, am fost transpuse de-a dreptul in universul micului Yves si al copilariei sale si  am aflat cum a inceput totul. Pe scurt, povestea brandului este destul de simpla: in 1959 are loc lansarea brandului, care prinde imediat la public, pentru ca sunt produse naturale si accesibile. Chiar si in ziua de astazi, desi  au o retea foarte mare de magazine, cei de la Yves Rocher continua sa trimita produsele lor prin corespondenta, pastrand traditia.



Two weeks ago I had one of the most authentic and beautiful experiences this year. For 4 magic days I discovered a big part of the Yves Rocher universe right at its home.

Small and chic Gacilly, the town-museum where Yves Rocher was born in 1930, was the first on our list. The first and second day, while we stayed at “La Gree des Landes”, an eco spa-hotel, I breathed fresh air and recharged my batteries for the 2 days that were waiting for us in Paris. What I loved the most was visiting the Yves Rocher factory and their botanical garden, called Herbarium, as well as the multitude of plants and smells that are the basis of Yves Rocher products. We also discovered how plants are treated and stored.

Another attraction in this small town is the “Maison Yves Rocher”, opened just a few days before we got there. Although we were not allowed to take videos or pictures on our visit there, I think this was a positive thing because this way I was able to focus on what we were going to see and to enjoy the entire 3D experience. For 30 minutes, we were transposed right into the world of little Yves and his childhood, and learned how it all started. In short, the story of the brand is quite simple: it was launched in 1959 and was immediately liked by the public because it offers natural and affordable products. Even today, despite having a huge network of stores, Yves Rocher continues to send their products by mail, keeping the tradition.

Am profitat din plin de ultima dupa-amiaza petrecuta la “La Gree des Landes”, un loc minunat aflat in mijlocul naturii, unde pot spune ca am reusit sa ma deconectez total, dupa o sedinta relaxanta de masaj, urmata de o balaceala scurta in piscina.

I took full advantage of the last afternoon spent at “La Gree des Landes”, a wonderful place in the middle of nature, where I can say that I managed to completely disconnect myself after a relaxing massage session followed by a short splashing in the pool.


Dupa un drum de o ora si jumatate cu trenul, am ajuns la Paris! Ce va pot spune este ca am avut un mare noroc cu vremea super prietenoasa, atat la Gacilly cat si aici.


Desi programul celor doua zile aici nu a fost unul lejer, am reusit sa le facem pe toate si sa savuram totul cum se cuvine, atat mesele, cat si orasul:)

De asemenea am vizitat concept-store-ul  Yves Rocher din Paris, un magazin imens pe doua nivele, unde ai nevoie pe putin de 3 ore ca sa iti bagi nasul peste tot. Asta pentru  ca aici gasesti aproape orice produs de beauty, de la creme si lotiuni, la parfumuri si produse cosmetice. Doar zona de parfumerie ocupa jumatate de etaj!

Desi imi este greu sa ma limitez la un singur produs, va recomand cu drag noua gama de ingrijire a tenului Elixir de Jeunesse care lupta impotriva poluarii urbane.



After an hour and a half by train we arrived in Paris! What I can tell you is that we were very lucky to have super friendly weather, both in Gacilly and here.

Despite the program of the two days spent here not being an easy one, we managed to do everything and enjoy everything, both the meals and the city. 🙂

We’ve also visited the Yves Rocher concept store in Paris, a huge two-storey place where you need at least 3 hours to get your nose everywhere. That’s because here you can find almost any beauty product, from creams and lotions to perfumes and cosmetics. Only the perfume area occupies half the floor!

Although I find it hard to limit myself to a single product, I would highly recommend the new Elixir de Jeunesse skin care line that fights against urban pollution.


Cam asa arata camera mea de hotel din Paris, unde am ajuns abia la finalul zilei, destul de obosita. Insa mica surpriza Yves Rocher m-a inviorat pe loc!

“We have a supreme duty to the future generations to leave the Earth as we found it ” Yves Rocher.

In ultima zi am mers sa vizitam sediul central si laboratoarele Yves Rocher, unde am avut chiar si un mic workshop si am vazut cum se creeaza un ruj. Ba chiar am dat si noi o mana de ajutor 🙂

Dupa 4 zile intense si pline de experiente, pot spune ca Yves Rocher mi-a castigat increderea si admiratia, pentru ca :

  • au crezut in puterea naturii fiind inventatorii conceptului de cosmetice vegetale
  • produsele lor nu contin parabeni, silicon sau ingrediente modificate genetic
  • incurajeaza si sustin agricultura organica
  • au  implementat un know-how unic : asimilarea maxima de catre piele a substantelor vegetale active
  • folosesc ingrediente in proportie de 97% naturale
  • incearca sa fie cat mai eco-friendly posibil, au plantat pana acum 65 de milioane de copaci in toata lumea
  • nu testeaza produsele pe animale
  • toate ambalajele sunt biodegradabile



So this is what my hotel room in Paris looked like, where I only got at the end of the day, pretty tired. But Yves Rocher’s little surprise has instantly revived me!

On the last day, we went to visit the Yves Rocher headquarters and laboratories, where we also attended a small workshop and saw a lipstick being created. And we even lended a helping hand. 🙂

After four intense days that were full of experiences, I can say that Yves Rocher has won my trust and admiration, because:

  • they believed in the power of nature, being the inventors of the concept of vegetal cosmetics;

  • their products don’t contain parabens, silicone or genetically modified ingredients;

  • they encourage and support organic farming;

  • they have implemented a unique know-how: maximum assimilation by the skin of the active substances found in plants;

  • they use 97% natural ingredients;

  • they try to be as eco-friendly as possible, having planted up to 65 million trees all over the world;

  • they don’t test products on animals;

  • all their packages are biodegradable.


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